After the success of the trial in the 2018, the Federation of International Touch (FIT) re-engaged BIRDI to assist with live streaming of the Youth World Cup and World Cup games in Malaysia in 2019 to ensure supporters from across the globe could watch their teams compete.
FIT is the worldwide governing body for Touch Football and represents more than 50 individual nations. To give an indication of numbers there are over 679,156 participants in Australia alone.
BIRDI’s livestreaming capabilities were of great value at the recent Touch World Cup held in Malaysia. The BIRDI team overseeing the operations ensured a safe operational environment for players, spectators and officials. The use of livestreaming demonstrated that the value of new technologies, like drones, can help sports like ours look at creative ways to increase engagement and potential revenue streams.
Problems FIT needed to solve
FIT were exploring three key challenges:
- Potential revenue opportunities for the sport (through their youtube channel).
- Increasing engagement and participation with audiences across the world in Touch Football.
- Ensuring the safety of players, spectators and officials of any drone operations during competition by centralising the capturing of games through the BIRDI platform.
FIT engaged with BIRDI, an Australian drone technology company, because the BIRDI platform provides sporting bodies and teams the ability to facilitate all three of these aspects.
The BIRDI platform was able to assist in:
- Broadening the international reach of FIT’s coverage – there was previously no way for supporters back in home countries to view games.
- Increasing engagement in Touch Football – greater breath of engagement in sport, ability to use footage later for performance analysis and match review.
- Provision of qualified drone pilots – while FIT has a drone policy they do not have in-house qualified remote pilots
- Building a custom made match stream management platform – integration of custom management platform, designed and created by BIRDI, into FIT scheduling platform.
The use of the BIRDI platform’s livestreaming capabilities was incredibly successful and allowed supporters in over 30 countries to view the games.
- Over 350,000 hours of viewing time
- Over 400,000 individual views
- Over 193 video streams
- Over 200 drone flights
FIT’s use of the BIRDI platform’s livestreaming capabilities was a great demonstration of how new technologies, like drones, can help to fund grassroots sports, increase participation and engagement whilst providing a safe operational environment during competition.
The project was a great success demonstrating how niche and mainstream sports can safely use new technologies to benefit the sport, participants and spectators at the local level.