Our client’s problem:

Boat Hire Sydney needed to update its fleet content to include both still and video footage for marketing and media purposes. This involves capturing both standard and aerial imagery on a range of different types of boats within restricted airspace and a challenging capture environment.

Traditionally aerial photography of this nature would have required helicopter capture which is cost-prohibitive for all except the largest and most expensive of hire boats. 

BIRDI’s Solution

Boat Hire Sydney partnered with BIRDI and our network of local, fully licenced drone operators to capture their updated fleet marketing content. BIRDI ensured that the allocation of the job was assigned to a drone operator who was proficient in both standard photography as well as aerial photography of boats. In addition to their capture capability, this pilot was licenced and experienced in gaining the necessary permissions to undertake a fully compliant flight within restricted airspace.

The BIRDI platform was able to assist in:

  1. Access to a distributed network of qualified drone pilots – BIRDI has the largest directory of drone pilots with more than 1,900 across Australia.
  2. Matched local drone pilots within hours of the request – saving time and money as drone pilots didn’t need to be flown in to capture footage. 
  3. Aerial imagery processed and shared via the BIRDI platform – the imagery was immediately available via the BIRDI platform and was easily accessed by the Boat Hire Sydney team.

Results 

By partnering with BIRDI, Boat Hire Sydney were delivered fantastic post-capture edited images and short marketing video. This complete service delivered to Boat Hire Sydney reflected the depth of experience the BIRDI pilot network contains as well as the versatility of an in-house post-capture editing team.

Figure 1: Cloud 9 interior.

Figure 2: Karisma interior.

Figure 3: Cloud 9 aerial shot.

Figure 4: Karisma aerial shot.

Boat Hire Sydney, Marketing

Boat Hire Sydney specialise in a wide range of self-drive boat hire and luxury boat hire on Sydney Habour.  Their services include the organisation of private cruises on Sydney Harbour for all occasions: weddings, birthday parties, bucks parties, hens parties, Christmas and corporate events and casual cruises with family and friends.

Contact us to find out how your team can benefit from drone-captured data.

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