After the success of the trial in 2018, the Federation of International Touch (FIT) re-engaged BIRDI to assist with live streaming of the Youth World Cup and World Cup games in Malaysia in 2019 to ensure supporters from across the globe could watch their teams compete.
FIT is the worldwide governing body for Touch Football and represents more than 50 individual nations. To give an indication of numbers there are over 679,000 participants in Australia alone.
"BIRDI’s livestreaming capabilities were of great value at the recent Touch World Cup held in Malaysia. The BIRDI team overseeing the operations ensured a safe operational environment for players, spectators and officials. The use of livestreaming demonstrated that the value of new technologies, like drones, can help sports like ours look at creative ways to increase engagement and potential revenue streams."
Gary Reynolds, Event Director - Federation of International Touch
FIT were exploring three key challenges:
FIT engaged with BIRDI, an Australian drone technology company, because the BIRDI platform provides sporting bodies and teams the ability to facilitate all three of these aspects.
The BIRDI platform was able to assist in:
The use of the BIRDI platform's livestreaming capabilities was incredibly successful and allowed supporters in over 30 countries to view the games.
Did you miss the live action? View all the content from the 2019 Touch Football World Cup here: https://www.youtube.com/channel/UCAotKfVUTPVVP9A_t2x4XFw